It’s readily apparent that the use of mobile computing devices has exploded in the past few years, and the way people do business and connect with one another has been a revolution from within, rather than a well-executed business plan from the top down.

Top-performing sales organizations are meeting the challenges of increasing the quality and flow of leads presented to their “closers,” as well improving their overall revenue and sales effectiveness, by deploying well-supported and carefully structured inside sales teams to handle the top layers of the corporate sales funnel.  With the ultimate goals of beating quota beyond the simple act of employing low-value staff to “dial for dollars” into aging, purchased contact lists, and instead showing demonstrable return on their extensive investments in advanced processes and enabling inside sales technologies.  Learn more.

When done right, CRM allows companies to increase revenues and profits while lowering the cost of marketing, sales and service. The payoff is clear - by better aligning business processes and managing customer data across all customer-facing functions, companies can build successful, profitable and long-term customer relationships.  Learn more.

Get the questions that will help you evaluate what solution(s) best meet your business needs and customer strategy. These are meant to help you organize your thoughts before you evaluate and choose the CRM solution suite that is right for you. Learn more.

Evaluation—check. Implementation—underway. Know how you can guarantee that your chosen CRM solution is providing all the benefits your business desires? Understand the steps that will help customers better understand a few key items regarding people, processes and technologies when implementing CRM applications and customer strategies. Learn more.

This handbook is a compilation of tips, techniques and strategies for today’s B2B marketer. It includes recommendations to help you: develop a more effective campaign strategy, choose media most likely to match your ideal audience, create a powerful, compelling offer, build creative that gets the reader to act now.  Learn more.

CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool.  This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.

Competitors nipping at your heels? Planning to introduce new products or services? Do your plans include new markets? New geographies? New channels? New competitors? If any of these situations describe your business, you’ll need a CRM system that can align people, processes, and CRM technology to develop prosperous and profitable customer relationships. There are three factors that determine how well your CRM system can do this.  Learn here.

For most organizations, the customer service contact center is the single place where an organization demonstrates its concern for, and value to, the customer.  These interactions make or break the brand promise.  In this important report, Gartner analyst, Michael Maoz, VP Distinguished Analyst, evaluates the processes and technologies that drive profit and reduce cost, and make's recommendations

What are the components critical to a successful customer service solution? Find out now.

This report will explore the key success factors of CRM, and describe a set of steps that your company can utilize to make CRM succeed – for your company, and for your customers.

Drive more return on investment out of your existing CRM deployment with GoldMine Mobile for BlackBerry.

Don’t Get Caught Flatfooted: 5 Steps for Improving Predictability.  Learn More.

Elevating Your Credibility: 5 Steps for Proving, and Improving, Revenue.  Learn More.

Stimulating Loyalty, and Revenue: 5 Steps for Delivering Superior Service.  Learn More.

Crossing the Great Divide: 5 Steps for Aligning Sales and Marketing.  Learn More.

This report examines how customer service was once thought of as a necessary expense, is now receiving more attention and importance within organizations.

This report examines the unique position of Small and Medium Enterprises (SME) in obtaining and retaining customers and market share.  Aberdeen Group surveyed over 120 enterprises to identify the strategies, capabilities, and enablers that Best-in-Class firms are using to improve the performance of their sales force.  Learn more.

Learn how to reduce adoption barriers and increase your CRM success with this complimentary white paper.

Learn how to choose a CRM solution that will allow business users to automate and modify processes with this complimentary white paper.

 Learn how to avoid the integration money pit and attain a 360-degree view of your customer with this complimentary white paper.

Learn how a CRM solution can become one of your biggest customer retention payoffs with this complimentary white paper.

Here are four key ways to improve the customer experience and drive revenue at each point in the CRM lifecycle through interaction management.

Sales is simply not what it used to be. With global competition, it’s increasingly tougher to gain access to decision-makers and close sales

Organizations that effectively get leads to the next level, follow these 10 best-practices steps.

On the battleground of today’s business environment, the customer experience has become the competitive differentiator.

Companies that do this well follow several best practices when it comes to managing their CRM.

Marketing departments are constantly squeezed to drive a higher quantity and quality of leads with finite resources. Aberdeen research identified that over two-thirds of companies currently using an automated lead management solution have seen a 10%+ improvement in lead to sales conversion rates.

Marketing executives face a constant stream of pressures—pressure to accommodate customers, business pressure from executives to meet corporate goals, and pressure for virtuosity in performing key marketing functions.

As manufacturers in a variety of industries vie for competitive edge, they are placing increasing importance on service and support. The front line of service and support for most organizations is a call center that provides technical support to end users.  Learn more.

The pressures of longer sales cycles and declining sales productivity are forcing Best-in-Class companies to streamline and automate how sales information is processed and the mechanics by which deals get done. Learn how.