The Tampa Bay Devil Rays are a Major League Baseball team located in St. Petersburg, Florida. The Devil Rays, who play at Tropicana Field, had their inaugural season in 1998.
As a new member of the American League, the Tampa Bay Devil Rays needed to develop a strong customer base as soon as possible. "Before GoldMine, we lived on sheets of paper and index cards," says Jeff Johnson, a Sales Account Executive who joined the Devil Rays in November of 1998. The Devil Rays needed a solution that would organize their contact records, automate their business processes and help them work as a team.