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Case Studies

Tampa Bay Devil Rays

"We can see the payoff of GoldMine. We're able to communicate more effectively, and because of this--leads have stopped falling through the cracks."

-Jeff Johnson, Sales Account Executive

SMRM_GoldMine_CaseStudyTampaBay_NA_EN icon pdf


Customer Profile

The Tampa Bay Devil Rays are a Major League Baseball team located in St. Petersburg, Florida. The Devil Rays, who play at Tropicana Field, had their inaugural season in 1998.

Business Need

As a new member of the American League, the Tampa Bay Devil Rays needed to develop a strong customer base as soon as possible. "Before GoldMine, we lived on sheets of paper and index cards," says Jeff Johnson, a Sales Account Executive who joined the Devil Rays in November of 1998. The Devil Rays needed a solution that would organize their contact records, automate their business processes and help them work as a team.

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