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Case Studies

Instron Corporation

"GoldMine is the central point of information for all of our sales and marketing needs. It supports our team concept by allowing both inside and outside reps to access information. The product also helps support our customers and close orders. In the future, the product will unify our worldwide efforts, providing us with a comprehensive, international customer database."

-Brian Warren, Senior Marketing/Sales Administration Manager

SMRM_GoldMine_CaseStudyInstron_NA_EN icon pdf


Customer Profile

Instron manufactures, markets and supports materials testing instruments, systems, software and accessories used to evaluate the mechanical properties and performance of metals, plastics, composites, textiles, ceramics, rubber, biomedical, adhesives and other materials. Instron’s applications technology is used by research scientists, design engineers and quality control managers in industry, academia and government. Due to the scope of its international operations and range of products, Instron is considered to be the world’s leading full service materials testing company.

Business Need

Prior to GoldMine, Instron used SNAP to manage all customer relationship management. When they restructured their sales and marketing organization, they realized their need for a new software solution. Instron wanted the ability to share information across geographical locations and work as teams. “We were having support and synchronization problems with SNAP, so that necessitated a search for a new solution that would help us with the team concept,” says Brian Warren, Senior Marketing/Sales Administration Manager.

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