Instron manufactures, markets and supports materials testing instruments, systems, software and accessories used to evaluate the mechanical properties and performance of metals, plastics, composites, textiles, ceramics, rubber, biomedical, adhesives and other materials. Instron’s applications technology is used by research scientists, design engineers and quality control managers in industry, academia and government. Due to the scope of its international operations and range of products, Instron is considered to be the world’s leading full service materials testing company.
Prior to GoldMine, Instron used SNAP to manage all customer relationship management. When they restructured their sales and marketing organization, they realized their need for a new software solution. Instron wanted the ability to share information across geographical locations and work as teams. “We were having support and synchronization problems with SNAP, so that necessitated a search for a new solution that would help us with the team concept,” says Brian Warren, Senior Marketing/Sales Administration Manager.