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Case Studies

Chicago White Sox

"With GoldMine we're able to keep track of people, which in the past was information we couldn't capture. Many of our best prospects were just names on pieces of paper and that was that. GoldMine has really helped contribute to our bottom line by helping us maintain and build relationships with our customers."

-Chicago White Sox, Manager of Ticket Sales

SMRM_GoldMine_CaseStudySoxUniv_NA_EN icon pdf


Customer Profile

The year 2000 will mark the 100th anniversary of the year that Charles Comiskey moved his baseball team from St. Paul, MN to Chicago, IL. For the next 10 years, the team, then called the White Stockings, played in a stadium located in the south side of Chicago. In 1910, Comiskey threw a party for 28,000 of his closest friends for the opening of his Baseball Palace of the World, Comiskey Park, where the Chicago White Sox played - through several pennant races - for the next 80 years. In 1991, Comiskey Park was razed to make way for the New Comiskey Park. The New Comiskey Park provides unobstructed views for over 44,000 fans per game.

Business Need

The Chicago White Sox have always been a very competitive team, consistently drawing millions of fans per year. But when it came to keeping track of their best prospects, the Sox were still in the paper age. Prior to GoldMine, the team had kept track of its leads in ACT!. But soon the number of leads grew into the tens of thousands and quickly outgrew the ACT! database.

The Sox chose to replace ACT! with GoldMine, a customer relationship management product from FrontRange Solutions, Inc. In October 1997, GoldMine Solutions Partner Steven Pearl, of Business Automation Solutions, Inc., was brought in to install GoldMine, create custom fields and import their ACT! data. Recently, the Chicago White Sox upgraded to GoldMine 5.0.

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